Developing content in multiple formats helps you reach a wide audience. Here, it comes in numerous variations that can strengthen the effect of content. Here you go with 25 types of content marketing that help you to get a ton of mileage out of each piece that aids in engaging viewers’ interest.
Doubtlessly, content is power and a digital marketing agency works as a content power generator. Thence, each form of format reaches a distinctive set of eyes and they pursue it differently.
Think with an open mind!
What would marketers do without content?
It’s not just pieces of writings, content is streamed with a wide range of pivoted ideas turned into countless permutations. There are numerous types of content marketing ranging from written to visual representations.
As we all know, marketing is worthless without a power punching content. Let us all dig more to find out, how content creators reach their audience and what they’re most solicitous about?
Ultimate Guide for Beginners – Dig Up More About Content
If you’ve ever done content marketing you must know that it’s like sailing a boat in a thunderstorm.
Extremely challenging and full of new ideas.
Sailing each wave with hope to liven up!
Nonetheless, the same is the case with content creation; hours of research and a sprinkle of creativity support in jotting up exclusive content. Hence, for all the beginners it’s a cheer of appreciation to not get worried. Content marketing isn’t a piece of cake but surely a yummy chunk, that everyone wishes for.
Let’s start up digging more about content marketing…
This information can add up more as the social world is at your fingertips with numerous types of content marketing.
Hefty 25 types of content marketing
Wisely speaking these 25 types of content marketing can be categorized into four main sets.
- Written Content
- Interactive Content
- Visual Content
- Video Content
Perhaps some of these types of content marketing might overlap but these small differences create a great impact.
Written Types of Content Marketing
Blog posts are the hub for a wide-reaching platform for content. It’s the best type to build up Leadership status, boosts networking, effective for Search Engine Optimization and act as a lead generator. However, it’s best known for escalating brand awareness, build a long term content track record, highlight current marketing trends and inform the audience.
Product Tour / Guidelines
Content related to product demos is an effective way to showcase the product’s features. It’s an awesome way to help our audience with what they are looking for. Moreover, guides show how you do it, what you do and help them imagine it using. This aids in featuring keyword phrases with less competition.
Among types of content marketing, guest posting is an incredible tactic to talk to your new viewers. Whether a guest blogger is posting on your website or your posting on a third-party blog the tremendous effect it creates is unmatchable if done through professional digital marketing services.
A wide scope lays behind the term email marketing. It’s a whole different tactic to engage and allure your potential audience. A clever tactic to remind them of who you are? what does your brand provide? And motivates them to purchase through emotional words.
Broadly speaking, a content calendar is widely related to event planning, social media strategizing and leads recording. A content calendar is essential to solidify the goal set to reach through a properly prepared list.
Do you have a major announcement in your head?
Press Release is one of the best types of content marketing, rotating significant information to the public. Therefore, it releases the details to the outlets in your niche.
Testimonials / Customer Generated Content
Hey! Let your clients do the taking for you.
Doubtlessly, reviews, ratings and testimonials provide better and genuine customer-generated content that encourages viewers’ decisions. However, it’s the ideal content to generate organic leads.
A page related to the FAQ on your website can spontaneously increase your sales. Through this page, you can answer out a lot of queries of your potential followers about your products, services, industry, price and more. Thus, it saves the time of your staff.
Interactive Types of Content Marketing
Undoubtedly, a contest is the best way to level up the game of engagement and interacting with the audience. Thus, many readers love entering and becoming a part of the contest if there’s a valuable prize token attached. Well, it’s among the finest ways to hop up brand recognition and brand engagement.
Creative social media strategists are creating fun Q&A’s for the viewers so that they give in their output. This leads to effective brand building and interaction. Quizzes possess various sorts of genres for building interest.
A formal yet amazing interacting way to collect customer insights is polled. As polls are quick to read, observe and react so most viewers vote for polling related content as it’s hard to ignore.
Content that speaks loud about a challenge seems quite cool these days. Everyone is welcome to take part in the series that aids in lifting up the brand reputation and brand recognition. This lets you reach a wide audience through multi-tags.
These forums are interaction-based platforms, developed for communication purposes that sort out problems by offering numerous solutions.
Podcasts are episodic audio-visual content, best for the engaging audience. Whether it’s news, talk forums, serialized fiction, or brand tours. It’s an efficient solution in types of content marketing.
Visual Types of Content Marketing
As we speak of videos, it’s the best way to allure customers and excites them towards instrumental purchase. Hence, behind the scenes videos, interviews, work in process, customer testimonial and employee coverage videos enhance the visibility and worth of the brand and information.
Ideal for humorous and brand recognition content for Twitter and Facebook. Thus, it’s about creating amusing and thought-provoking content for the audience.
Captivating and beautiful images related to the product and services helps in escalating customer attention and rejoice sales. An image gallery on the webpage enhances the purchasing decision.
For added credibility, a screenshot with a testimonial can be attached for showing to your audience. Thus, you can show how your product or service works.
There’s no secret that the new trend on digital platforms is of GIFs. Whether you want a fun video or a promotional one. GIFs are perfect for sharing joyous, quick, eye-grabbing and light-hearted content.
Currently, infographics are mostly seen and liked by the viewers as they are visually attractive plus provide information in a creative way. Built-in bold graphics and some facts or stats demonstrate the importance of the content.
Comic / Cartoon
Wanting a laugh?
Contentoonists know how to create humor in their content. Comics and cartoons are the perfect fit for steering laughter and fun in your promotional content. Thus, it engages every age group irrespective of their race.
Video Types of Content Marketing
A short-animated video that demonstrates valuable brand stories in a succinct and memorable way.
Vlogging has paced up the content creativity level that engages a wide variety. Moreover, it describes the product /service in a much better way that builds a better understanding of the brand.
The provision of helpful instructions tends to increase brand loyalty, reaffirms product knowledge and credibility.
Product Demo Videos
A great way to provide a product inside look thus, it’s a fantastic way to show your product in action. Highlighting the product’s features through a video enhances it’s worth.
Content is Everywhere Around You!
Choose content according to your niche. Don’t let others provoke your decisions. Once you have the grip over your creative idea, use these 25 types of content marketing for escalating your sales and boosting your viewers. However, one idea can be utilized in multiple content formats, just give wings to your imagination.