COVID19 has literally pulled the world upside down with its uncontrollable outbreak, and it’s likely to continue turning the things around. Ecommerce shopping practices and behaviors are a perfect fit to understand how things have changed, and that too in multiple different ways. If you think that e-commerce businesses during covid19 are taking the real flight, you are probably very right.
Though e-commerce businesses were initiated back in time, the outbreak of coronavirus has elevated their demand and recognition worldwide. Who would’ve guessed a few months back that Ocado, an online supermarket based in the UK, would worth so many times than the worth of Sainsbury’s, Morrisons, and Marks and Spencer’s altogether?
You see. How fast the business is transforming putting all the traditional tactics behind and making everything digitized. However, this isn’t easier for the e-commerce businesses as well for they have to suffer through the barriers in the supply chain. With the whole world being shut inside homes and businesses turning virtual, production is being impacted the most and so does the supply chain. Lack of production and the barriers in the supply chain creates scarcity and put an unavoidable pressure over the e-commerce businesses during covid19.
So how come an e-commerce business manage the upheaving demands of their customers while the production continues to slow down?
With your consumers becoming internet-dependent more than ever, how can you be satisfied with what share you’re getting from the market is fair and justified?
Hold on and Dive In.
This blog post will surely help you sustain your e-commerce businesses during covid19. Whether your sales are skyrocketing or your consumers are demanding a mainstream supply of products, I’ve put together some great ideas to tackle all and every customer behavior and keep them satisfied with your e-commerce businesses during covid19.
Investigate Your Site Search Behavior-
Your search site is the key to understanding consumer behavior in such times. Remember that.
Investigating what your consumers are trying to purchase as they enter your website very often can be the ultimate means of determining new opportunities.
COVID19 isn’t just a virus impacting your health; instead, it’s a pandemic shifting almost everything upside down. It has shifted the needs and demands of your consumers as well. A few months back, searching for a glove or mask had different contexts than what they mean today. A glove being searched in January is entirely different from the glove being searched in May. Yes, the needs have changed and so have the demands. Therefore, your website needs an update and you can do so by hiring a professional website designing agency.
Imagine you run an e-commerce superstore. A consumer bang in and hurriedly searches for a glove, and your site search comes up with the ones for kitchen purposes. He would definitely switch to another website without even looking further into your complex product categories and boom. You lost a sale and likely your consumer too instead of having the product he desired.
Better late than never. Go and make this most significant update now. The top searched products in recent days include a PPE, mask, and gloves. If you own these products, they shall be featured on the top.
Also, because customers aren’t looking for particular pharmacies or medical brands to buy these products, you can add them to your products catalog even if you weren’t selling them before. There is a huge list of brands that have introduced such products and featured them on their websites although they have no connection with the niche. This is the foremost way of adapting change and flexing your brand in accordance with your consumers’ demands and behavior.
The point of understanding here is that you shall be prepared for managing your e-commerce business during covid19 with newer strategies and innovations. All that matters right now is staying in the market and keep winning the trust of your consumers. Else, you might lose your place and recognition.
If You Face A Barrier in Supply Chain, Offer Product Alternatives with What’s Available-
As talked about earlier, barriers in the supply chain might become tough. With slowed production and distribution, a lot of high demand products might go out of stock very often.
You cannot bring that product from anywhere and meet the demands of your consumers. Nobody can. However, you can bring in alternatives where possible. Let’s suppose you’re selling a particular brand of butter at your e-commerce store but the production has stopped due to coronavirus. Now instead of showing that item out of stock, you can put an alternate brand whose production hasn’t stopped or they have enough stock produced already.
Add Links to The Alternate Products Available-
Some people search for their preferred brand only. Yes, they exist. You can add links to the alternate products available with them as Items in Stock. This will look better than putting Out of Stock straight away. A few of your consumers would definitely go check the alternative items and even if they don’t, you aren’t losing something by adding the link.
Add A Highlight Announcing the Date When Desired Product Will be Restocked-
Moving a step further to keep your customers satisfied, you can also keep adding a highlight that pinpoints the date at which their desired product is expected to be restocked. This can bring back customers to your site pretty soon. A boost to your website traffic, huh?
Add an Email When Restocked Option-
When a product is short due to supply chain barriers, your competitors don’t have that product too. And all of you will get it restocked at one time most probably. To save your share in the market, you can add an email when restocked options with those products currently unavailable. In this way, you will be the first one to let all your potential customers know about the restocking of their desired products. Boom. It will bring trust and loyalty your way and so does the sales.
You can also remarket the products to those who might have shown some interest once they are restocked. That’s an incredible means of attracting your potential audience and turning your leads into sales.
Push Your Prices to A Fair Extent. That’s Justified and No Guilt-
Remember the few introductory classes of business? A common business rule we all studied was prices increase with an increase in demand or shortage of supply. Don’t hesitate nor feel guilty over pushing your prices high a little. That’s totally justified.
Consider the fact; you and your team are working tirelessly during the days of crises. Also, you are bearing an additional cost to keep your employees and premises secure from the virus. Thence, your cost must be increasing, and slightly increasing the prices of high demand products can be a fair decision. That’s how good business works.
Put Creativity into Your Ecommerce Business-
Creativity isn’t limited to marketing. It can be rightly incorporated into each of your business operations. Times like these really calls for creative action. Forget about sales and revenues, hold on to your consumers, and what they might enjoy so that you sustain your e-commerce businesses during covid19.
With the imposition of lockdown at every corner, restaurants all over were facing a major setback. No sales and revenues neither any engagement and traffic to their websites and social platforms. But wait. I came across this incredibly creative e-commerce restaurant. They were unable to serve scrumptious meals to their consumers so they began sharing their recipe videos via social platforms. This not only inclined the traffic and engagement over their social platforms but also helped them get to know their consumers better, built an improved level of trust and loyalty, as well as reinforce their recognition among the audience.
Push your nerves a little and come up with something interesting like this. You’ll definitely get a hold over your e-commerce businesses during covid19.
Putting It All Condensed
The virus has put all of us in great destruction, we agree to that. But look at the positive things that have happened in between and you’d be surely awestruck by them. A variety of small e-commerce businesses, even those operating from their home offices and bedrooms, have become big brands. The undeniable dependency of people over the internet and online shopping has put an upheaving strike to where e-commerce businesses were standing before COVID19.
Thence, the greatest thing you can do as an e-commerce business owner is to let yourself be moved with that strike and take the highest possible flight. Struggle through all the barriers and make the most of this time. Unlike traditional business, you’ve got the opportunity to hold your businesses tight. Just do that without a delay!