After cars and bikes, scooters have come into the zone of popularity when it comes to ride-hailing. Uber, Careem, Flinc, Lime, Taxify, car2go all are prominent names in this category, most of them owned by the same company, Daimler.

source: CNet

MyTaxi, one of Daimler owned car-hailing companies, is reported to launch its e-scooter, and we are pretty excited about it. The bad news is it’s a pilot project for Southern Europe only. The company plans to go international in 2019, however; till then it’s just Europe to benefit from it.

The name of the e-scooter is yet to be disclosed but we can already tell it’s going to be a hit. How? Instincts! The company, however; has announced that the e-scooter will use the Segway ES4 Sharing Scooter.

The demand for e-scooters is booming internationally and it’s high time for MyTaxi to jump into the game!

Though there are countries, such as UK where, under regulations of the legislation, mechanically-propelled vehicles are prohibited in the region, Europe and a lot of other countries are free from the ban which is a plus for MyTaxi.

“Currently, not all markets offer the regulatory framework to start such a project,” says Diepenhorst, the Chief Executive Officer of MyTaxi. “We hope this will change soon, as we believe e-scooters can contribute strongly to solve urban traffic problems and would love to collaborate with regulators to find quick and reliable solutions for a modern urban mobility.”

Keeping aside the regulatory concerns, as prevailing in certain regions, the growth potential of these e-scooters is high. The market of the product is growing, making it a good market to tap and sustain.

“The e-scooter market is highly dynamic and the interest from users is booming in a lot of international cities. We see a significant growth potential for Mytaxi here and a perfect complement to our existing taxi business as e-scooters are mostly used for short tours of around one to two kilometers.”

The foundation of MyTaxi was laid in 2009 and it has served 10 million passengers via 100,000 registered drivers.

MyTaxi has been dealing with several competitors, many of which are onto the idea of initiating e-scooters under their ride-hailing service. These competitors include Lime, Bird, Taxify, and other similar renowned brands that are all set to make a mark in the automobile app-based industry.