How often have you noticed that your Facebook feed is showing advertisement of the brand you were discussing with your mother just a few minutes ago? It happens It happens to all of us! Let’s look at the Amnesty International report to see why it happens.
While a few years ago we used to let this observation go thinking it’s just a coincidence. However many social media reports have claimed that our most trusted social media platforms are spying on us.
Amnesty International NGO Urges Big Five to Change Their Business Models:
Let me explain the heading before continuing with this matter.
Here Big Five isn’t the global superpowers ruling the world instead we are talking about social media powers ruling the internet.
Apple, Amazon, Google, Microsoft, and Facebook are known as the big five of the internet. These social media networks dominate social platforms and services.
The NGO, Amnesty International has decided to urge the big five to change their business models to establish internet users’ privacy.
But this is just an overview of the intense matter.
Facebook and Google have snatched User’s Right of Choice – Amnesty International
Internet usage has become a major part of life. And for some people, it is life.
People around the world are connected with other people on the internet. And more than just socializing, internet and social media platforms are being used to run businesses, campaigns, governments, politics and much more.
However, all of this dependency has encouraged the mightiest internet platforms to make this place toxic.
Facebook and Google known for their freedom of speech and free expression, are being held assaulted by Amnesty International.
The human rights organization, Amnesty International, in its reports says that these two internet giants adhere to business models that threaten human rights.
According to Kumi Naidoo, Secretary-General of Amnesty International, “Billions of people have no meaningful choice but to access this public space on terms dictated by Facebook and Google.”
Well, I have to agree with the reports here, there’s very little of my own choice involved in purchasing decisions or searching online.
Furthermore, the report also points out Google’s search engine dominance. As per the reports, The company (Google) controls 90 percent of search engine users around the world.
“This Isn’t The Internet We Signed For”
We signed up for safe, privacy concerns and fun internet. Well, its fun but it’s not safe or private.
“We are now trapped. Either we must submit to this pervasive surveillance machinery – where our data is easily weaponized to manipulate and influence us – or forego the benefits of the digital world,” says Kumi Naidoo, Secretary-General of Amnesty International.
What Do Google and Facebook have to Say About Amnesty International Report?
Facebook, always being the first to respond over the blame coming its way, disagrees with all that has been written in the report.
“Our business model is how groups like Amnesty International – who currently run ads on Facebook – reach supporters, raise money, and advance their mission.”
While Facebook snapped back at the report by global NGO, Google decided to stay silent.