Now that you know almost everything from the basics of content marketing to the curation of a fine compelling content strategy, this is the time to learn building a successful framework and an incredible content team so your strategy can do the action thing. To help you so, I’ve added this brief section to your go-to initial guide to content marketing.
Building A Framework and Content Team
Now that you know what content strategy and content marketing are and also have a firmly founded content strategy in your hand, this is the time to build your framework as well as a content team. We all pay great attention to the success metrics we aim to achieve as an outcome of content marketing but we hardly pay heed about the foundation of a solid content team upon whose efforts our success metrics are dependent. You see where the lacking lies. Exactly. So, now on whenever you set some content strategy and aim to achieve a certain set of success metrics, remember to keep your content team fully aligned.
Building a team structure is important whether you are a big multinational firm or a small one to one setup. However, you can choose whatever the structure suits you best in full consideration with your budget and resources. Supposes you run a one to one small setup, even then you can manage yourself as a content team. It’s simple. Assign different levels of content curation to yourself on particular days and get them done efficiently. For instance, Mondays for strategy, Tuesdays for curation. Wednesdays for editing and so on. It might take you a little longer than a widespread team but the results would be worthy enough.
Let’s dive into what roles each member of a content team performs and get to know them better.
Every business needs a person to write their playbook. Yes, content strategists are the same. They are showrunners of content marketing. From auditing your current strategy to curating a new strategy based on the comparison of your old and new goals to outlining brand style guides and managing all the pre-board research, content strategists do it all.
A good fit for this position is the person who possesses great marketing knowledge, knows the tips and tactics of content marketing pretty well as well as have strong research insight. A person without insightful research skills cannot work as a content strategist no matter how strong skills he possesses in marketing.
In case you run a small business, you can become the content strategist. It would be really helpful as you will surely know about your previous strategy as well as the new goals. It would be really helpful in creating your new strategy and carrying out all the pre-board research.
They are the creative source of your content team. They can put voice into your brand with their creative heads, storytelling skills, and the right knowledge about your business. Remember one thing. In terms of writers, you get exactly what you pay for. The better you play the better the writer, the less you pay the average your writer. Remember one more thing. The better the writer you have, the better your content marketing would be. So, make sure to hire the right resources even if you have to raise your budget a bit. It will surely pay you back in doubles and triples.
In case you run a small business, don’t risk trying your hands at writing if you do not know of it. It will only make things difficult and you will end up in a worse situation. Just like other operations of your business, content marketing is a worthy operation too so you can invest a portion of your capital here too. Hire one or two freelancers. There isn’t any need to hire expert professional writers who charge fortunes but some fresh graduates with an urge to make their career are also enough. They will definitely work.
Some find them as a luxury but they are needed I must tell you. No writer should edit or proofread their work as it does not help. If you can afford, hiring one or two editors in your team can be a treat for your content. However, if you cannot, simply assign each writer as an editor to the other. This can be a cost-saving means of getting your content polished.
The need for a coordinator arises when your team expands. Thus, a great coordinator is one who knows the art of managing people to be it, employees or clients, very well. He should be a person with a soft heart and a patient attitude. Though it’s difficult to find someone who is all organized and creative and softhearted and well-spoken, if you find one then your content team is about to reach the stars for sure.
It isn’t always mandatory, to begin with, a foolproof team. You can grow slowly and gradually with baby steps and let your team expand on its own. From two basic writers and a content strategist to editors to a coordinator, your team shall grow into a powerful entity soon if you put in the right efforts.