Who says judging a book by its cover is wrong. It’s the cover that builds up a book’s image. Hence, judging is inevitable and a necessary part of the book purchasing process.
Let me prove this to you with an example. Wandering in a bookstore, you must have seen several books with the ugliest book covers; ones that you’d never wish to put your hands on. These books may have had the best story lines, however; what’s the use of it when one doesn’t feel like purchasing it. Therefore; book cover designs that are appealing and/or nice are the only ones that remain successful in capturing the buyer’s attention.
When it comes to book covers, typography proves to be the most important factor. The manner in which the name of a book is written and the approach that is used to connect the narrative of the book to its design is something that is a part of a graphic designer’s job.
Moreover; as unreal as it may sound, book covers communicate the story way before its read. Hence, ensuring that the cover is perfect and relevant should always be the deal.
While it’s good to add colorful typography to the design, there are certain other aspects that need to be considered when designing a book cover.
Use of Negative Space
With so much color in the design, clutter also tends to start increasing. There remains a strong chance of some core elements fading in the clutter when the intensity of it is further enhanced. Hence, breathing space should always be provided in any form possible. The best, in this case, is to add negative space to the design.
Negative space, as a matter of fact, is a blank space added to a design to either form an image or enhance the already present elements in the design. Hence, when the typographic design has a lot of colors, negative space can save your day.
Use Relevant Typography and Colors
The typography and colors used for a suspense novel should point towards the novel being thriller. Similarly the typography and colors on the cover page of a kid’s book should have a sense of childishness intact.
With relevant typography and the correct use of colors, made part of the cover design, it gets easier for the designer to allow the author to communicate the story/concept, as in the book, in an efficient and helpful manner.
Graphic designers can also give the typographic text a 3D effect wherever relevant. 3D designs, though not quite in trend these days, appear cool when placed on book covers. These designs give out a feeling of liveliness and reality. Also, these designs embark in the readers a sense of curiosity which leads them to indulge in the design before starting with the reading.
3D designs also help enhance the important features and the colors of the design which ultimately leads to higher readability and more attention.
Keep it Simple
Adding a lot of colors to the design should never be the deal. With a lot of colors on a single page, it gets difficult for the reader to identify the emotion that the story tends to embed. A gloomy story can have different shades of blue, while a romantic novel can have colors such as red, pink, and tinges of yellow. However; overdoing them should never be the case.
Adding a lot of colors to the design makes it look busy while the elements get dull and eventually die in the design by remaining unnoticed. Therefore; few colors and relevant colors should be the designer’s mantra.