Coca-Cola Turns it All Red; Redesign of the Coke-Zero Bottles
The news is out. Coca-Cola Great Britain has redesigned its Coke Zero bottles to look exactly as the original Coca-Cola. Why was the redesign needed? Why did they let go of the differentiation? How is the new design going to impact their sales? Coca-Cola is a brand that is known for its magnetic red color;…
