Colors do more than just pleasing the eyes. Colors influence our attitudes to inspire our actions and most importantly it makes the human brain function in a certain way. Each color generates certain emotions in the human brain that compels it to think differently. For instance, the color orange is always used to give out fun and happy vibes. Therefore, it is the most used color in carnival posters.
Keeping the color psychology in mind, marketers have used colors trickly for their marketing means. We all know, nothing in marketing happens without a reason, not even the choice of color combination. The color used by markets to promote the brand or service always gives out a message that controls the consumer’s mind, in favor of business. Don’t believe me? Listen to what the experts have to say about this:
Neil Patel says that “Color is the 85% of the reason you purchased a specific product.”
And he’s not the only one with this perception, researchers have proven this as well.
The research from QuickSprout indicates that “90% of all product assessments have to do with color.”
Learn About Color Psychology For Business; Decoding The Marketing Tactics
Like I said above, color psychology is practiced profoundly in the marketing world. Whether it’s about creating a banner, poster or even websites, color psychology is always part of the plan.
Color psychology, the broader field of behavioral psychology, has been subjected to being used in the marketing industry. Here’s an example that might make you think deeply into this matter:
A study by Joe Hallock states that the color blue- despite being regarded as typical masculine color- is preferred by both men and women. Many people think that out of all the colors, blue is their favorite color. Now that I’ve told you a pretty simple thing now let’s get to the point. Just focus on how many big companies have the color blue in there as their dominant color? Don’t remember any? Let me tell you then:
We have Facebook; the powerful social media platform with the color blue as their official color. Then we have Linkedin and Twitter, another mighty social media platforms used globally.
And this is not all. Have you ever wondered why the color combination red and yellow is used mostly in fast food restaurants? Big names like McDonald’s, Burger King, In-N-Out Burger along with several other restaurants use it as well. This is because this color combination strikes hunger. If a person goes by a restaurant that has this color combination vibrantly used then he or she will start craving for food.
What Colors Should You Use For Your Website and Business?
Now that you must have understood the power of using the right colors and right color combination. One wrong color and your sales might drop like tears (that you might have later) So to help you survive and progress in this age of digital marketing and business. Here’s a guide that will help you in choosing the right colors for your website:
Always Choose The Colors in Accordance with The Business:
Choosing colors for your website design might get a little tricky but with a firm understanding of your targeted audience might make it simpler.
To understand this better, imagine you are selling those bouncy jumpy houses for kids. So you can’t, just can’t, use a decent color combination like black and white. Your choice should always be of striking colors like green, yellow and orange.
Let’s think of another situation:
For instance, think of your brand as a women’s brand, cosmetics lets say. You can’t just simply choose colors like brown or copper because that’s not what your targeted audience will get attracted to. Colors like black, purple, red and other vibrant colors are best suited for website design dedicated to women’s brand.
Choose The Color That Cultivate Customer’s Trust:
It’s always important to have a deep understanding of color psychology before putting your website to painting.
Big websites always use a color blue as their option in website design and layout. This is because the color blue cultivates a viewers trust in the business or the service.
According to Tuned-in, the color blue gives out vibes that indicated, “Chill . . . believe and trust me . . . have confidence in what I am saying!”
You can even observe it on your own. If you consider the color blue you’ll realize how this color calls out tranquility and calmness. In other words, the blue color soothes the brain and influences the visitors of the website to trust the company.
Again, you can look at Facebook to find the reasoning in this. The biggest social networking platform who’s core values are trust and transparency has blue color all over it.
Always Use Bright Colors For Call To Actions:
Research proves that dark colors like black, grey, brown or purple have lower conversion rates when used in the call to action on websites.
On the other hand, bright colors like red, yellow, orange and green are colors used for a call to actions because of their higher conversion rates.
So, this pretty much proves how choosing the right color for your website is not all fun and games