The simplest method of exchanging information and attracting potential customers has been existing among us for quite a long time now. Business cards; one of the oldest medium of marketing has revived itself in the past years. In the contemporary state of marketing, business cards have a profound position for being less effort taking and being more effective, as compared to other modern marketing tools.
The aforementioned statement about business cards’ reviving nature can be proved by looking at some of the new and creative business cards being designed in today’s world. Although in older times business cards were restricted to either elite class or some specific professions but today, thanks to creative minds, business cards have become more than just an elite’s status symbol .Even people in the field of art and culture, use business cards to showcase their skills.
In this blog, we will guide you to some basic yet effective ways on how to design business cards, effectively and effortlessly.
Tips To Design An Effective Business Card;
Things That Were Left Un-Concerned
People often consider designing a business card as an easy task, which it is, but only the one that belongs to waste, and not to your client’s pocket. Putting some contact information and your company’s name is not what business cards do only. There’s so much more that one can do with that space. But first and foremost thing is to be accurate with the basic principles.
Here’s the basic tool people should keep in mind while making effective business card design ideas:
● Never Compromise On Paper Quality
This is the most highly-ignored factor when it comes to business card designing. People either go super-creative on the paper or start-off by simple formatting, but what they don’t understand is the after effects of that paper that they didn’t care about in the first place.
Not only does a good quality paper protect the information, but it also gives profoundness to the business card. A good-weighted business card when handed-over to potential clients, instantly creates a vibrant impression.
● Attractive Logo Is Cherry On the Top
Another factor that will act as a bonus in your printable business card design is the creative logo. The thing that people look into business cards is information, but the first thing that they lay their eyes on to is the logo. If you’re associated with an organization, it’s necessary to have your company’s logo on the business card. This not only impresses the viewers but enhances the brand’s identity as well.
Masters have tipped it to use logo as the most significant and biggest element on your business card. And once you’re putting your logo as the show-stopper of your business card, it’s necessary to design a logo worth the space.
● Balanced Creativity And Information
I know I’ve put great pressure on creativity, but don’t go overboard with it. And, information; the basic requirement of business cards, is what you need to take care of the most. We live in the world of digitalization yet people put their basic contact information instead of placing all the platforms where people could reach them. Remember, putting your email address, websites from different platforms sites and contact numbers is compulsory!
Information like your name, title, company name, address, phone, and fax numbers, and email and website addresses, are the essentials and also the obvious information that should be present on the business cards.
● Making Most Of The Space
Business cards are supposed to provide all the required information that is needed by potential customers. Although, business cards are a much cheaper way of marketing yourself or your organization, as compared to other modern tools of marketing but still, it’s not going to happen for free. So why not make the most of it?
Nowadays, people use the back-side of the business card more effectively. Either they go super-artistic with it or use it to provide more details about themselves. The catch is to use it if you want to!
● Visuals Matter
Contrary to common perspective, a business card isn’t supposed to look dull in order to make a professional impression. Creative designs, catchy color combinations and attractive visuals can equally contribute to a professional outlook of a business card.
And by the way, we are living in the 20th century so even our business cards should represent it like that. You don’t expect traditionally-designed business card ideas to do wonders for your modern-day business.
● Don’t Give Your Business Card An Overdose Of Colors
Yes, it’s true that the most appealing thing in a business card, whether its custom designed business card or a template one, is the use of colors. But people often go overboard with it, making their business cards look more like a rainbow.
The art of designing an impactful business card lies in the clever use of its element. The major element used while designing a professional business card is the use of colors, or should I say, “Appropriate use of colors”. The pro-tip is to use not more than two colors, and I do have two reasons for it:
1. It makes your business card look appealing
2. Your business card gives professional vibes
● Don’t stick yourself to the standard sized business cards only
When it comes to business cards, the first and foremost thing that people feel is the most important element is to make a business card in a standard size. Okay, so it’s time for being honest again.
It’s okay to make unconventional sized business cards, its fine, it’s acceptable, it’s impactful and not at all degrading to the mighty ritual going on for several years.
The coolest business cards nowadays are the ones that go extra. Yes, going extra is what sells in the modern world. If you want to attract potential customers and also leave a lasting impression on minds of people that you hand over your business cards to, then making business cards that aren’t restricted to size will be benefiting.
● Be Picky When It Comes To Choosing Layouts
The designers and also the clients feel equally sabotaged if they are asked to choose more than one layout for the respective business cards. It’s almost like asking them for something super-difficult.
Layouts are again one of the most basic yet taken for the granted element used while designing a business card. You might be thinking why am I emphasizing so much in choosing the correct layout for business cards? Well here’s the reason why:
Don’t you want to make sure there is some breathing room on your card so that readers can easily find the information they need? Too much content and mess such as QR codes, that gives your card a dated look, will prevent important information from standing out and will leave less space for a prospect or client to write a reference note to themselves. It’s always beneficial to use both sides of the business card and provide relevant information as you can, and that will only be possible if you choose the correct layout first.
● Make Sure Your Card Is Worth Looking At
You might be wondering how one can judge whether his /her card is worth the sight. Well. It’s simple, always go with the time. We are currently living in the age of digitalization, and with digitalization came creativity, and creativity eventually has attracted a lot of people towards itself. Modern marketing has not only built creative marketers, but it has generated a mindset that now only accepts and looks at things that are uniquely-created.
So in order to make your business card memorable and not a weight of dustbin, the tip is to go creative!
● Last But Not The Least; Go For Professional Designers
I know it’s a world where it’s a trend to do things on your own, which I believe is a pretty cool thing to do. But-but-but, some things seek professional’s hands, and one such thing is to design a business card. If you’re lucky enough to know somebody who has experience in creating graphics for printing, then that person should be your ‘go-to place’. They will be able to make sure that the designing elements like your logo appear the way they’re supposed to. It’s important to make sure that your images are the right resolution and your text fields are an optimal size for readability. The designer makes sure that your information is placed in the right place, with the right content. It also keeps notice of the paper quality that will suit your business card. Most importantly they are aware of the color combination and layout to go for considering the profession the business card will serve for.
These were some of the primary tips that designers often take for granted while designing a business card. Precisely, these factors, when ignored, can do great damage to the business cards. While these tips might help you in escaping blunders and reaching utmost accuracy, there’s always room for customization. It won’t hurt to bring out your own ideas to catch genuine attention for your product.
Author Bio: Jennifer Marvin is a professional graphic designer working for Brands Design for the past two years. Before joining the company, Jennifer used to work as a freelancer on projects related to logo design and web design. She has immense knowledge when it comes to graphic designing and hence, has been writing blogs for the sake of spreading her insight to the newbies.
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