Essential Marketing Trends on Social Media Content during COVID-19
Social Media is an ever-growing target, especially in this global health disaster that has a devastating impact on the well being of our everyday lives and economy. Therefore, no one was ready for these times of pandemics. However, social media sites still have the catch to retain back customers. Inevitably, brands need to work on trends to capture the audience’s attention to sustain brand loyalty to boost purchases through social media content during COVID-19 outburst. Surely, you’ll be able to slow some good social media trends at the end of this blog benefiting your brand.
Despite these unforeseen circumstances, brands must come up with innovative ideas regarding social media content during COVID-19. This surely will help them to maintain brand loyalty and increase profit generations.
Thereby, the workings haven’t been halt as we are living in a digitally modernized century. However, brands have a bigger chance of owning the hearts of potential audiences’ through interesting social media content during COVID-19.
Well! Believe me; you all are aware of the trends regarding social media content during COVID-19. A little push is required for retaining back your memory. So here you go; with some trends for social media content during COVID-19 pandemics.
Trends to Follow for Social Media Content during COVID-19
Basically, the world of content is based on your creative imaginations and innovative ideas. The far you dive into the deep oceans of content the more you’ll be able to figure out.
Just dive in! To explore the power of social media content during COVID-19 that’ll help……
- To boost sales
- Increase engagement and purchases
- Spread brand awareness
- Recall brand existence
- Shape up customer perceptions
- Create brand attachment
- Grab customer attention
- Conquer competitors’ customers
- Strengthens the position in this outbreak
Power of Video Content
Video content is revolving throughout social media channels since the beginning; as it’s the core factor to amuse, inform and entertain the audiences’. Wherefore, the most powerful trend for social media content during COVID-19 pandemics is Video based-content.
Although, brands are aware of this but are not using it in the best possible ways they could. According to Social Media Statistics Research, 81% of businesses use video content as a marketing tool to drive retention and engagement.
Whereas, the usages of platforms like Facebook, Instagram and Snapchat by brands have risen; for social media content during COVID-19 as compared with stats before it for marketing.
Therefore brands must encourage informational, emotional and incentive-based social media content during COVID-19 outburst to grasp attention for ongoing purchases.
Moreover, YouTube Press signifies that over 1.9 billion people use YouTube for a video that is almost one-third of the internet user’s community. Hence, at this time of social-quarantine videos are mostly watched.
Here you go with several trendy forms that you can apply in video marketing for social media content during COVID-19.
- Interesting Tutorials
- Amazing Live-streams
- U-generated Videos
- Entertaining Vlogs /Blogs
- Eye-catchy ads
- Informational interviews
- Descriptive Product Demos
- Webinars
- Home-based concerts
- Presentations
Power of SEO based Content
Search Engine Optimization is all based upon Google searched algorithms. Thus, you need to be smart enough for writing and relating your brand’s social media content during COVID-19 with the trendiest keywords.
Furthermore, the central point for driving traffic towards your branded website can be gained if the keywords used in your postings relate to the reader’s mindset.
Despite running after your rival brands it’s better to find out the views and interests of the targeted audience. Thence, you’ll be able to gain reach and reactions over your social media posts. There’s no harm in researching the social media content during COVID-19 your viewers want to see.
Well! Here you are with some SEO centric tips to start for enhancing social media content during COVID-19.
- Try to find out your trendy keywords
- Certify those keywords
- Determine your search objective relating to COVID-19
- Structure up your content regarding the aim
- Run to publish it
Power of Interactive Content
The virtue of marketing can be determined through the power of interactive content. Therefore, it has a prime role in maintaining the attention, engagement and views of online audiences’ in these times of pandemics.
Inescapably, interactive content is a form of a call to action that helps in increasing shareability that leads towards brand awareness.
Here are some options to incorporate especially in social media content during COVID-19…….
- Trendy shoppable posts
- Customized Quizzes
- Amusing Polls
- Provoking Contests
- Alluring discounts and offers
It’s a wrap!
The idea is to mark out some vital marketing trends that will add up for enhancing brand image and brand loyalty through social media content during COVID-19. Thus, brands must try to integrate their ideas into chucks based on interactive, video and SEO centric content.
