Creating the right kind of brand image is not as easy-peasy as it looks likes. The tools used in creating a brand image includes a perfectly designed logo. A perfectly designed always makes it to the list of expensive logos.
We simply can’t deny the fact that a logo is something that carries the responsibility of exhibiting the business’s image. Considering logo as just a bunch of color with some cool fonts isn’t justified. A logo is the company’s face, its calling card, basically it’s the first impression of the business/brand.
Just consider logos of big brands like Pepsi, Nike or Mcdonalds. Even if there is no text under their logo, people around the globe can recognize the brand just by its symbol. This makes us realize the importance of a logo.
Although, these were the examples of well-established business, even small business when makes efforts in associating the right logo with their brand, travels their way to success.
Now that we have talked a lot about the importance of a logo and what difference it brings to the table, here are some of the most expensive logos created around the globe.
The Most Expensive Logos of All Time:
Symantec Brand & Acquisition — $1,280,000,000
As per reports, Symantec paid as much as $1,280,000,000 for their current logo and branding. It sure seems like a hard-to-the-believe fact, isn’t it?
But wait till you race, here are the key reason that makes this amount worth spending on a logo.
One of the purchases made by Symantec is the acquisition of VeriSign.
Not only this but the company also successfully incorporated the check mark to its logo representation trustworthiness that its company promises to deliver.
British Petroleum Logo & Marketing — $210,000,000
Here comes the second most expensive logo of all time paid by British Petroleum in 2000.
You might be wondering what does this logo ensures rather than some pleasant use of colors?
Well, the huge amount is associated with the fiasco suffered by the company.
And not only this but the amount has a lot to do with the damage control of the logo. Numerous fake logos which symbolically morph into black oil spills has done damaged for the company. However, the original log still stands still.
Accenture Logo Design — $100,000,000
Well, here comes another name that didn’t shy in paying the immense amount for their brand representation, their logo.
Accenture was forced to change its name and adopt a new logo after leaving the Anderson Consulting Group and venturing on its own.
So now we have Accenture, that’s a portmanteau of the phrase “accent of the future”.
The company was subjected to a lot of criticism for paying the amount for a logo that doesn’t deliver much meaning.
The logo consists of the word “Accenture”, written in lowercase, with an accent mark above it. And… that’s pretty much it.
Casually skipping a few examples, let’s jump to the more easily recognizable names and their logos.
BBC Logo Redesign — $1,800,000
Many versions of the BBC logo is present but the most common and easily recognizable is the one with the combination of white block letters against a dark background.
And guess how much did the firm paid for it? A shining amount of $1,800,000.
However, the BBC graph of sticking with its own logo is uneven. Still, if it decided to stick with its current logo then it will beat its previous record.
Pepsi Logo — $1,000,000
Although you can’t really find an obvious difference between the old and rebranded logo of Pepsi, still the company happily paid a generous amount of $1,000,000.
The old iconic Pepsi logo was changed, and now features a different distribution of colors, with red being more prominent.
The new logo of Pepsi pretty much challenged the most popular cola brand, coca cola as well.
Well, the company itself isn’t doing any less. After all, it has the capacity of paying a big amount over a slight alteration in the previous logo.
These were just some of the example of a famous brand and their mind-baffling expensive logos.