Unquestionably, videos have not become an inseparable part of our lives but the most compelling and engaging form. Surely video marketing during COVID-19 is a hot topic and for a relevant reason.
During these terrible times of pandemic, may it be economies, individuals, or businesses; everyone is stressing over this situation. Therefore, businesses have to strengthen up their roots.
Actually, creating up a brand can be challenging. Surely, building something novel that resonates with your customers’ perceptions and depicts the idea of the brand is quite tough.
However, there are lots of brands that seem larger than life. Interestingly, they have become special and go beyond the boundaries to pour in innovative ideas with various branding services. Therefore, video marketing during COVID-19 bursts has the potential of turning your target customers into loyal assets.
Video branding isn’t complex, in fact, it’s super easy; here you’ll find ways of using video marketing during COVID-19 to lift up your branding game. By incorporating some essential types of videos that can push up to promote and establish your brand.
There you go Brands, with a new customer in line.
Why Use Video Marketing during COVID-19?
Before, we begin let’s understand the significance of video marketing in today’s digitally modern era. Though, we all know we have been trapped up in this global pandemic situation.
Therefore, social media channels are the only escape way to reach customers. No matter, what you have to do. You need to entice, persuade, entertain and inform your customers with trendy video content relevant in this situation.
Moreover, according to YouTube Analytics, “78% of users got more traffic on their websites after using videos.” More to those 5 billion videos are watched on YouTube every single day.
Hence, this clearly states that brands have to stronger up their video marketing during COVID-19 for the purpose of customer retention and increasing sales.
According to Mary Smith (Facebook Marketing Expert), “Video is your window of opportunity to get seen in the Facebook Newsfeed.” There you go, with the answer of why video marketing during COVID-19 is of importance.
Here for, anything amazing is hard to skip and if you’ve got the ability to craft something extreme. Just Do it! To be seen on the feed. Like, the most famous sports brand “NIKE”. Their super hit videos get viral and are shown on social media channels.
This adds up to free of cost marketing, that ranges up their brand game leading towards higher retention, conversion, purchase and profits.
Guidelines on How to Use Video Marketing During COVID-19
Video as a marketing tool is quite versatile; primarily it spreads like a wildfire on social media channels to grab customers.
Here you go with some popular video content types that perform extremely well on social media channels that provide value to the users.
Post Product Update Video
Reasonably, video is the best way to educate and explain to your customers about the new features and specifications that are induced in the product. It’s a more fun-centric way to engage your audiences.
However, video marketing during COVID-19 is essential. The reason being a lot of brands have updated their social media. By redesigning plans, calendars and more to it they have updated their products that suit accordingly with this pandemic situation.
- Add up simple descriptions of the updated feature
- Keep it simple
- Give a sneak peek of the updated feature
- Keep it concise and entertaining
- Get it to shoot by an influencer
- Use fancy tricks to allure viewers
In addition, according to Facebook Marketing Stats, “On an average 100 million hours of video per day are watched on Facebook.” Also, estimated that 90% of the viewers believe product videos are helpful in the decision-making process.
Therefore, it’s a catch for brands to record a video explaining what you’re adding this week or month to capture customer attention.
Post Supportive Videos
During these days try to act with empathy. Be a little friendly and helpful by turning out videos that support your customers. By recording short videos on some mostly asked questions, you can help out customers in a more persuasive and informative way.
- How to use the product?
- How to coordinate in case of a query with the brand?
- How to shop on your web?
- How to return or inquire about the parcel?
Always, remember video marketing during COVID-19 can build loyal customers for the future as well. So try to put in your hundred percent.
Sometimes, tutorials don’t have your product or service directly in it but serve your customers by offering value. Tutorials are the best form of engaging viewers and turning them into loyal customers.
Moreover, use transitions, effects, annotations and energetic content. Remember your content needs to be fresh, new and related to the trend. Thence, try to keep it interactive and add up fewer complex features. Then only you can achieve your target.
Post Thank You Videos
Well last but not least for sure, try out making thank you videos for following your brand or for purchase. Surely, these videos will have a dynamic impact on your customer base.
More to it, you never know because of this gesture you’re marketing game gets stronger. Next time someone follows you on Instagram, Facebook, joins your mailing list, or make a purchase through your website not to forget sending them a heart-melting video.
You’ll be amazed to see the response, as they’ll feel special. Thence, video marketing during COVID-19 through a video post can build up long-term relationships.
Try using Video Marketing
Businesses must try video marketing during COVID-19 to engage, communicate and educate potential customers for building brand awareness and recognition. Therefore put in efforts in finding original and powerful video content to boost up your sales and profits. Be clear with what you’re uploading through the internet. Hence don’t forget to add up thank you and supportive videos along with product updates and tutorials for conversion.