Ever since the digitization of businesses began, website designs in 2019 advanced to modern standards of e-commerce. As people increasingly started using social media platforms, the commercial businesses took up this opportunity to connect and target their customers on digital platforms. Obviously, e-commerce requires a website to represent the brand, as well as to facilitate online sales through online shops. However, since the websites becomes the identity of the brand in the online market, the design of the websites can have a huge impact on the viewers as well as on the conversion rates. Interactive and responsive websites are a hit nowadays, but trends keep changing. Let’s see what you can do to drive sales from your website.
8 Ways to Help Drive Sales through Website Designs in 2019
Here is a list of ways that you can use your website for selling your product or service more effectively:
The colors on your website are the first thing that make an impact. Bright, contrasting and striking colors would make the viewer stop and look at your website. While dull and boring colors would go unnoticed. Different businesses need different colors to attract buyers; like food industries play around red, yellow, and orange colors as these colors are said to activate your taste buds and your appetite. So, deciding on a color palette that matches the nature of your business as well as your client’s psychologies is an important step to achieve a website that can help turn viewers into customers.
Images are an attraction; moving images are an even better attraction. According to Entrepreneur.com , videos about your products or services can increase your sales by almost 144 percent! Food industry is a good example of this;: the scrumptious visuals of food like cheese melting, ketchup dripping down a burger, chocolate being poured etc tempt the viewers to buy the products, even if they are not hungry! The same concept applies to other industries as well.
Convenience to Customer :
Script and structure your website according to the ease for viewers or customers. If a person has to scroll a lot through irrelevant information to find something they need, they would rather go to some other website.In this fast-moving life, people value their time and ease, and you, being dependent on them, must do so, too.
Unique Selling Point:
Why should the viewer buy from you? When they see your website, this is the question you need to address before doing anything else. Your website should highlight the best features of your brand. In order to score higher sales, display your product or service different from your competitors. To be specific, marketing is about convincing. Therefore,if you can convince the buyer to focus on why you are better than the others, you’ve got yourself a sale!
While many people shop online, most of them are afraid to buy from new websites. The internet is full of scams and fake website that hack and rob people, hence, people have second thoughts when looking through the website of a brand they haven’t bought before from.
Here are few things you can do to develop trust:
- You may have secure payment methods like PayPal.
- You may display customer reviews.
- You may work around a well-established brand image to make viewers trust your website.
Make Offers and Promises:
The customer is usually afraid of hitting the ‘Pay Now’ button, as mentioned previously. Hence, if you make the customers feel comfortable by return policies, money-back guarantees, or even free items with certain orders, it can significantly increase your online sales.
Website designs for business;, especially the ones with online shops, tend to have lengthy procedures to check out i.e. the customer has their cart ready, now they are asked to sign up or fill lengthy forms in order to confirm their order. This puts them off because people don’t have that much time nowadays. When you keep your website as simple and precise as possible, customers find it convenient and are quick to act on their sales. Lengthy processes have the risk of letting customers change their minds.
Room to breathe:
A webpage full of content is overwhelming and confusing. It confuses the customer about where to start, makes it difficult for them to find what they are looking for, and gives a very unprofessional look. Instead, adopt the ‘less is more’ rule and allow white space on your website. A neat, organized webpage can drastically enhance customer experience, making their conversion much easier.
While designing is a creative field and creativity has no rules, business has certain standards and requirements to fulfill. Websites designs templates are an easy alternative for businesses to make the process of online sales quicker, but adapting the above tips in designing your business’ website is guaranteed to generate a good amount of sales.