There is no denial in the fact that TikTok app has taken the Internet by storm and its competitors are fretting. Internet giants including Facebook and SnapChat have lost their cool to the baby of the industry and the time has come for the Giants to prepare a solid comeback.
Musical.ly To TikTok App To Lasso; Short Videos Is Everything Today
Facebook has already started working on Lasso. Lasso similar to its counterpart; in many ways better than TikTok. It was after Facebook acquired some major label music licenses that it decided to work on Lasso, an app that allows users to record and share short videos of them lip-syncing or acting to songs of their choice.
Lasso is being created to compete with TikTok/Musical.ly, which is currently the most used app of 2018. Reports suggest that the app has proved to be popular with people of all ages including pre-teens, teens, and older people (having crossed their 50s) consuming around 9% of their time. This makes Tiktok with the highest number of downloads. No wonder how successful would Lasso be when launched.
Lasso is being built under the leadership and guidance of Brady Voss, the Lead Product Designer of Facebook. Knowing this, we are expecting something amazing.
A report suggests that Facebook had its research team investigate Musical.ly when it was launched in 2016. The team had no faith in the app and was suspicious of it getting the popularity it claimed.
Is Lasso Potential TikTok App Or Better?
Now, let’s jump to the main point. What’s new in Lasso?
It’s basically the same as TikTok, with a few additions here and there. Apart from the lip-sync feature, the app has got music stickers for Instagram, which when used in a story, plays music in the background. Moreover; it also features a karaoke option where lyrics show up on the user’s screen whenever a video is being made. To be honest, we’re a little impressed here.
Knowing the features Lasso’s bestowed with, it’s definitely going to be better. But for how long? No idea. These are features that TikTok can replicate in the blink of an eye. However; keeping the speculations aside, our wait is now for Lasso to claim its position in the market the same way as TikTok.
On a different note, ever thought about what makes these applications so popular among youth? Our experts believe that its the color schemes used in designing a colorful website and application that attracts people like us!