Be you! Forget the murmurs of society, let them say. This is the new beginning of the year, females are now well aware of their rights; they know how to brawl with the fearful and horrifying winds. The power of Femvertising is a new spear for marketing through the internet.
Now brands need females to spread the word to their audiences. In today’s era females are no longer less than men, they’re excelling in almost every field. Social media marketing is one dimension that validates the power of Femvertising
Power of Femvertising
It is the approach or strategy to market and interacts to inspire the audience by highlighting women empowerment. This is done by spreading pro-female messages throughout the globe for contributing more power to women.
Woah! Brands are now marketing with the adaptation of the power of Femvertising. They know it is important to make women a part of their campaigns and strategies. The power of Femvertising is spreading throughout social media platforms.
Female generated posts
There’s no platform where you cannot find female related posts, the trend is set to use empowerment as hashtags to sell their brands. May it be alluring images, emotional ads, funny gifs, and informative info-graphics or polling posts. You’ll find things related to females.
Giant brands know the power of Femvertising, so they are attracting and engaging their audiences through that. Female oriented posts get more views, likes and impressions as it’s the new trend. All the brands must try to work on social media platforms by encouraging the power of Femvertising.
Female related campaigns
The marketers are well aware of the power of Femvertising. Hence it helps them to strategize and build-up campaigns according to that. if we look at Pantene who came up with the campaign “#ShineStrong” this created a moment of bliss and the social media was full of postings, testimonials, customer-generated content, blogs were uploads, memes got viral, images and videos were being tagged and shared.
Let’s take an example of Always “#LikeAGirl” campaign that boomed up social media platforms, no other traditional marketing technique would have helped them to gain popularity like the social media did. The power of Femvertising cannot be ignored; in a couple of months Always was all through twitter with celebrity postings.
Campaigns are a must act to be done by all marketers to flourish their business and if media platforms are mingled then it’s a complete win situation. Communicating women’s empowerment is a great tool for brands to market their goods and services.
Feminism a popular tool
Social media marketing is done for things relating to trends and the most wanted issue or topic these days by many viewers is Feminism. All the marketers must keep themselves updated with the trending issues and campaigns relating to women.
The power of Femvertising leads giants to make a colossal difference among audience perceptions, once the audience is engaged towards the post and replying. Here! Is the time when brands get to know there in the market?
H&M started a campaign “She’s a lady”, although it’s a leading clothing brand it knows the power of Femvertising on social media. Brands should use a popular tool in a way that displays concern, care and love for women rather than featuring women as a marketing object.
Rapid customer feedbacks
Customer feedbacks are an essential element of social media marketing; businesses want to earn publicity through the internet. But hey! Negative remarks lead towards a bad reputation that may grip over and push the brand down.
The social platforms are quick in generating testimonials and worthy news that may increase engagement and the number of likes. Sharing and tagging is the simplest way to create hype over the globe.
The interactive digital boards were put on for fighting against women’s abuse and it went so trending that it hit the twitter, Instagram and Facebook platforms.
The power of Femvertising doesn’t promote any misconception about feminists. That’s why spectators are welcome to comment on the social media platforms where your voice can never be ignored.