If graphic design is considered today as a way for a company to stand out, it is not its only role. It also attracts attention, conveys a message, promotes recognition or even attracts the consumer. With this in mind, it is essential to take an interest in new trends in graphic design, both for designers and consumers and for manufacturers who want to find the key element that will trigger the act of purchase.
Take a look to better understand the latest trends in graphic design to come and get a head start on the competition!
01. Graphic animation will further push the limits of design in 2020:
Over the years, graphic animation, also called motion design, has been able to develop and evolve in order to be able to adapt to our time and our desires. This graphic style is something that intrigues us and makes us react.
The trend for 2020 is to know how to adapt and link this animation to a strong emotion for the spectator. While exploring more graphic animation, the interest is to be able to tell a detailed story that will make us feel emotions. Thanks to its movements and animations, motion design will become very interesting for many brands.
02. The minimal style still as trendy:
For 2020, the famous trend “less is more” will still be relevant. One of the reasons for this is that the logos and other visuals must be easily readable and recognizable on the small screens of smartphones, on which we always spend more time.
Our culture today has a need to put authenticity first while keeping a pop touch. In 2020, the minimal will be closely linked to flashy colors and very rough projects, where imperfections and asymmetry will have their place.
03. Impactful messages:
Short lines and large characters will be more than ever in the spotlight for graphic compositions. Indeed, this booming trend follows the need for brands to address consumers strongly, without superfluity, by going straight to the point. The role of the graphic designer is to find a concept allowing a strong and original message to be associated with an image.
04. Know how to intelligently analyze the desires of brands:
Today, environmental and product sustainability issues are at the heart of consumer issues. It will, therefore, be necessary to know how to intelligently analyze the requests of brands on these important questions and make the right decisions. The public is increasingly aware of the latest news on the environment and solutions to avoid destroying it.
It is therefore important to constantly adapt, in particular, by seeking profitable and sustainable solutions over the long term, and which reconcile the interests of the brand, consumers and the Planet.
05. The fonts are renewed:
One element is regularly “forgotten” by designers: the fonts. The font must be aesthetic and attractive to the readers, at the risk of sending a tasteless and uninteresting image to consumers.
The font can indeed play on the commitment of the consumer and make or not an attractive project. For 2020, the creation of more sophisticated fonts will, therefore, be a central pillar of trends.
06. Futuristic designs:
Futuristic designs are always a dream and are perfect for stimulating the imagination and creativity of the consumer while reflecting a “young” and trendy image of the brand. In 2020, more and more brands will want to integrate futuristic design elements to appeal to consumers. Indeed, we do not know what tomorrow will be made of: imagination is, therefore, the only limit to the creation of a futuristic design. If you do not yet know which direction to turn for the design of your logo, choose the future: it is almost impossible to go wrong!.
07. The development of e-commerce:
E-commerce is present in our lives and has revolutionized customer relations. Previously, a consumer’s impressions of business were based on music, smells, and the layout of the store. Today, everything goes through the design of the website and the packaging, which must be flawless. It is therefore important to create an optimized sales interface, aesthetic and easy to handle, in order to offer the most pleasant customer experience possible.
08. The original creation:
In recent years, graphic design has become very accessible, with the drifts that this can cause: thus, many “original” creations are in fact more or less distant copies of the already existing design, which contributes to market uniformity.
This is why it is essential to think beyond design, and to develop new functionalities with real added value. One example among many would be to indicate to the consumer that his deliveryman is 5 minutes from home, which would allow him to prepare his wallet or set the table. It’s a simple addition, but it makes the application more lively and humanizes it.
09. Virtual and augmented reality:
For 2020, virtual reality and augmented reality will play a big role in the world of graphic design. More and more people are taking to the game of augmented reality, and this somewhat futuristic trend will surely interest more and more brands for their communication strategy. Integrating augmented reality into graphic projects will allow the imagination of designers, brands and consumers to be explored.
10. Use of data:
Data is increasingly used by brands to understand consumer desires. Designers will, therefore, have to follow this trend and understand how to integrate this data to improve their projects. They will have to open up to marketing techniques such as Inbound Marketing.
11. Representation of brand values:
Graphic designs are important in the representation and image of a brand. Knowing how to visually take over the values of a brand has now become something essential. You have to know how to match the right visuals to the right values. The design must, therefore, be faithful to the brand and show its values.
To conclude, the four key graphic design trends of 2020 are:
● The graphic animation which will push the limits of design even more,
● the minimal style still as trendy,
● virtual and augmented reality, which will open new horizons for designers,
● the visual representation of the brand’s values.
How will 2020 be visual?:
Even if the flashy colors are far from being out of fashion, they will be coupled with more “natural” elements linked to the environment.
Either way, 2020 is going to be a great year for graphic design!
Name- Raunak Pandey
Raunak is a Mechanical Engineer by qualification & Marketer by passion. He is the co-founder of Maiden Stride, a leading digital marketing agency that provides world-class search engine marketing services and website & application development.