If you’re a creator, there’s a good chance you’ve thought about ways to sell digital products. In this article, you will find ways to make your designs and digital items bring you passive income. Let’s go!
1. Create your website
If you want to sell digital products, one of the best ways to make money is through your website. It gives you complete control over pricing, product offerings, and the overall customer experience.
You may implement your policies and give discounts. The latter is a great way to increase sales. For example, you can offer discount codes on your website or social media or sell select products. Just make sure to discount your products a little, as this could devalue them in the eyes of potential customers.
By creating a simple website and adding a shopping cart, you can start selling your products to anyone worldwide. It is a great way to reach a larger audience and sell more products. Plus, it allows you to build your brand and customer trust.
Pros and cons of running a website
There are a few downsides to selling through your website, however. The biggest one is that you’ll need to invest in marketing and SEO to ensure people can find your products. You’ll also need to be prepared to handle customer service and technical support independently. It starts from the point when you create a website because you can use WordPress, Wix, or Shopify or hire a developing team.
There are certain expenses with it. Thus, it would help if you took your time to check and compare prices and conditions to find out what matches your needs the best. In addition, a website opens new opportunities to run ad campaigns, lead people to your webpage, launch your blog and lead people to it.
Overall, selling through your website is a great way to control your business and build a direct relationship with your customers. Just be prepared to put in some extra work to get your products in front of potential buyers.
2. Sell via marketplaces
Another great way to sell digital products is through online marketplaces. It is the most excellent option if the website story is not about you. Instead, the platforms allow you to list your products and sell them to buyers looking for what you offer. It can be a great way to reach a larger audience and sell more products.
However, there are pros and cons to using these platforms too.
The pros of online marketplaces are that they reach a broad audience and offer an easy way to sell your products. All you have to do is create good samples and follow the platform’s guidelines. Then, you do not need to take care of the promotion, SEO, and technical details to make the marketplace run effectively. It is convenient.
The cons are that you have to compete with other sellers. There may be a lot of competition, so standing out from the crowd can be tricky. However, everyone runs to be the best at any place!
Besides, marketplaces take some commission that may deviate from platform to platform. For example, MasterBundles suggests 50% of the cost, while others may ask for 70%. The fees can be high, but you can compare and choose the best option. Besides, you may use a few platforms simultaneously to promote your brand and samples. Just build your strategy to find the optimal solution.
3. Use the sales page technique.
Sales pages are essential for any business that wants to make money online. They provide a way to showcase your products or services and convince potential customers to buy from you. The good news is that you can create the page with different constructors!
It may even be free and with less effort—for example, WP, Carrd, or Swipe Pages. Moreover, you can find various templates for landing pages on graphic design marketplaces. Or, on the contrary, you can sell your graphic designs there. Thus, Your sales page is key to promoting your samples or services and earning.
Make sure it is well-written and includes persuasive elements such as customer testimonials. There are several elements that a compelling sales page should have, including:
A compelling sales page is an essential part of your marketing strategy. Including the elements listed above can increase your chances of making a sale.
4. Offer a freebie.
One of the best ways to increase conversions is to offer a freebie. By the way, you can do it via the marketplace or your website. It could be a sample chapter of your eBook, a mini course, graphic design elements, or even a consultation. By offering something for free, you’ll entice potential buyers and show them the value of your products.
There are many benefits to offering freebies to potential clients or customers. For one, it helps you build rapport and trust with them. If they see that you’re willing to give them something for free, they’ll be more likely to believe that you’ll also be generous with your services.
Additionally, freebies can help you to stand out from your competition. If you’re the only one offering a particular freebie, it’ll make you more memorable to potential clients or customers. And finally, freebies are just an excellent way to show appreciation for someone’s business. They’ll be more likely to do business with you again if they know that you value their patronage.
Many options are available if you’re looking for ways to sell digital products. Using the described practices, you can reach a larger audience and sell more products. In addition, you can earn more from your digital creations!