Crafting a brand mark may seem easy but trust me you the creative potential and idea generation process is quite hectic. Well as we all know that a company gains prosperity with the branding persona through a strong logo design.
However, most of the time we pay no heed to the importance of simple shapes in logo design. Yet, we pour our interest in other components of designs such as colors, fonts and textures.
Certainly, Logo shapes are the building agents of a design, incorporating better understanding and evoking feelings of the consumers. Logo shapes are the crucial borders that wire up our brains to produce grabbing ideas for the customers.
Brands must understand that the importance of simple shapes in logo design as a bold and exclusively crafted shape can leave a lasting impression. Thus, it will be remembered by a throng because of the aesthetic and simple elements.
Know the importance of simple shapes in logo designs that can create a timeless emotional and psychological connection between you and your audience. Wherefore, it helps in capturing audience attention and builds up a brand identity.
Simple Shapes in Logo Design
- Creative Circular Logos
- Conspicuous Triangular Logos
- Amazing Rectangular Logos
- Artistic Horizontal shapes
- Tranquil Vertical shapes
Importance of Circular Logos
The circle is the simplest yet provoking shape to craft logo designs. It captures attention and fixes each eye on the logo. A lot of tremendous elements and features can be gathered to make up something interesting and exclusive.
Here, many big brands use the shape of a circle as it denotes collaboration, unity and stability. Let’s take an example of the Olympic logo, which shows the era of friendship and continuity. That symbolizes positivity along with space and far-sighted notion.
Many times, the rings are developed to portray mystery and challenge. It seems quite pleasant for the audience to stick on their eyeballs and think about the meaning of the mystery. However, it’s simple with various transitions of colors, typography, patterns and textures. Still, it’s used by brands who believe in playing and ticking the mind of their audience.
At times circles or we call rings to give a touch of femininity as other curved shapes. Moreover, circular shapes denote the impact of time and space such as the logo of NASA. It represents the importance of simple shapes in logo design by having a blend of two colors and a bit of appealing typography.
Importance of Square / Rectangle Logos
Which logos are highly used in the corporate world?
Yes! I know it’s Obvious, “Edgy Logos”
Well, square and rectangular logos are often extensively picked by many formal institutions. That’s why most of us have a neurological spectrum built with tags like Professionalism, Efficiency, Strengthening and Ceremonious tabs. Thence, that’s why the importance of simple shapes in logo design matters a lot.
Wherefore, squares and rectangles deliver a combo of the bold and balanced point. Highlighting confidence and optimism. For instance, the American Express logo talks about the sense of alignment, stability and continuity.
While the logo of Ritter Sport echo’s security along with reliability. Rectangles are associated with articles like safes, boxes, cases where things are kept. So, it uses the inherently edgy shape for flourishing out their chocolaty brand by utilizing a square container logo.
Importance of Triangle Logos
Triangle logos are counted in as precision-based artwork that presumes the connection between power and religion. Reflecting a more sensible, mystical and ingenuine touch.
However, triangle logos are not consumed by a lot of brands in their businesses because they highlight the idea of energy and strength. Stimulatingly, two sectors are highly recommended to use triangular logos that count in masculine and adventurous companies or even brands related to science and religion due to the energetic, tranquil and strengthening code.
Interestingly, the triangular logos can be viewed and positioned distinctively as per the effect. For instance, you can place the triangle logo downward which shows continuity, movement and motion. Consequently, the importance of simple shapes in logo designs is needed the most to feature something outstanding and so triangle logos can be counted in.
You can take YouTube and Adidas as an example showing speed, movement and progressiveness beautifully. Moreover, Mitsubishi a legendry car brand has a logo designed in an abstract of three merging triangles portraying motion, inventiveness and originality. As the company comes up with innovative ideas and new perception every time.
Importance of Horizontal Logos
Among all the other shapes horizontal lines represent a grounding influence highlighting the sense of stability, conformity and balance. However, most feminine brands chose horizontal logos to give it a soft touch of calmness and trustworthiness. Thence, horizontal lines add up the idea that the importance of simple shapes in logo design matters.
Surprisingly, several delivery companies hop on for horizontal lines as it delivers a touch of motion, movement and speed. How can we forget the logo of AT and T a communication delivery-based company, that has its logo designed with synchronization of horizontal lines to convey the spirit of interconnectedness?
Furthermore, horizontal lines-based logos symbolize dynamism and tranquility along with an image of the community. Let’s take DHL as an example, which signifies the touch of vigorous activity and fast progress. Thus, both the elements beautifully define the touch hence the implementation of horizontal lines with the three lines coming from beside the two corners expressing speedy delivery.
Importance of Vertical Logos
Amazingly, companies that wish to move forward commonly use the vertical lines-based logo in order to symbolize advancement. Prominently, these logos highly represent masculinity, aggressive approach mixed with stability, optimism and strength.
Moreover, it’s significant to understand the usage of lines, as too many can bulk up the real meaning and negatively demonize the expression. Therefore, few lines and strokes can lead towards a quite versatile, bold, straight and comprised sense of style.
For instance, the logo of SoundCloud, featuring few vertical lines merged with a cloud and a bright orange with a white-colored touch to make up a sounding effect that symbolizes motion and a forward-looking approach.
Choose Best Shapes to Make Timeless Logo Designs
During the creative process choosing the right shapes for your logo designs that have an everlasting touch of durability, existence and timeless vibe caged up in the minds of the proficient audience is crucial.
As per best logo design company thinks, believe it or not, the importance of simple shapes in logo design is essential hence, pick out shapes that define the specific meaning of the brand they’re trying to address to the audience.
As you need to be determined with the idea of choosing shapes you want to incorporate. Each shape has its unique attribute that tends to feature out the brand’s presence and idea. Therefore, create logos with shapes that are easy, trendy and engaging.