Do I have to begin my piece by telling you what logo is? I mean all it takes is a good 10-second look in the street and you can count up to 10-20 logos. They are scattered everywhere. You can see them on buildings, on boards, on clothes, on the papers, almost anything that has a capacity of allowing exposure, a logo finds its way to that. Long story short. The importance of logo today is undeniable.
Their importance has grown so much in the past few years that now logos have become the elements that represent a company’s motives, decisions, and ethics. The logo is more than just a mere symbol. It has now become an identity, an element of recognition and most important a company’s matter of existence.
However, I know that the statements quoted above are not enough for traditional marketers or business to understand the depth and importance of the logo. Therefore, below you will read the facts and logics written to support the idea of the logo and the importance of a logo.
So, let’s begin.
What Is The Real Purpose of a Logo and Logo Design?
In the designing world, trends change, style changes and mostly everything in the industry are in a constant phase of the upgrade. The only thing that stays with the brand forever, is its logo.
Logo and logo design is the element that helps customers identify the brand. It’s a display of a company’s product and services. But apart from being the tool for identification, the logo is more.
● Logo Design – The Ultimate Strategic Tool:
Believing that logo design is art is what makes things wrong. Logo design is more than just visuals.
Forcing your designer to create a logo that appeals the eyes of the passer-by is nothing but disastrous approach. professional custom logo design is more than just an element of beauty it’s a strategic tool that helps people identify your business. They surely can be appealing to eyes but that’s just the second factor. The priority is always given to its purpose to serve identification to the business.
“Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.” –Irene Au
● The Tool Used for Brand Recognition:
By this I mean, instant brand recognition.
Like I said above that logo design and logo serve the purpose of identification for a brand or business, it also helps customers remember the brand. A well-designed logo can make its image last longer on the mind of voters, and this eventually helps in the growth of brand recognition.
In some of the previous blog, I’ve put forward the details that helped in understanding how logo and brand identity impact on the human brain. The use of colors, shapes and other forms of visuals not only attract the human brain but they are also easy to proceed and memorize.
Therefore, to proceed in creating a creative logo that can be recognized in the crowd helps business sale its services and products to its previous customers that have a clear memory of the logo of the brand.
● Logo Design Helps Understanding The Business:
As human writing and as a human reading, we are on one page, that from the start, we have made a visual library in our mind. We associate different colors and shapes with a different understanding. And this understanding eventually benefits business with clever logo designs.
When a human looks at a logo, intentionally or unintentionally they create a perception of that particular business. By noticing the use of colors in the logo or the shape, we instantly judge the company. If it has happening colors we believe that its fun. If the logo displays dark colors we believe that it is disciplined and corporate and much more.
This is why it’s important to have a clear understanding of the logo design. Because a logo design not only represents your business but also attracts the right kind of audience.
● Helps Build Brand Loyalty.
With a consistent approach, a brand grows customers in it.
Repeating what I said above, there’s a lot of changing going on in the designing world that refreshes or changes a brand’s image but a logo stays forever. People who tend to change the element of their identification creates distrust in their customers.
A well-designed logo has the potential to be remembered for a longer period in the minds of customers. And this factor eventually helps a business grow its clientele.
These were just a few reasons why we and people in the field of marketing believe in the importance of logo and logo design. But before you start building your logo make sure you have a brief understanding of this complex yet necessary phenomenon.