The tiktok app is ruling the app store with the highest number of installs and we’re not at all shocked. Merged with the Beijing-based ByteDance’s production Musical.ly, the short video app has captured the interest of the video freaks in no time. With amazing filters and great background audio options, the app is making waves.
In September 2018,, Tik Tok observed the greatest number of downloads, surpassing giants such as Facebook, Instagram, Snapchat, and YouTube. Crazy, isn’t it?
With 42.4 percent downloads that amount to 3.81 million users, as accounted on Oct 30th, the app has managed to reach position 4, right above Facebook (position 7) and Messenger (position 5). It is still below YouTube (position 1), Instagram (position 2), and Snapchat (position 3), however; the speed with which its gaining popularity, it is expected to beat the rest while securing the number 1 position.
The TikTok App Has Become A Massive Trend:
The short video app has gained attention for the entertainment it offers to its users. People going about their lives are seen using the tiktok app in unusual situations, that makes the app all the more amusing. From U.S. marines to brides and grooms in their weddings, it is being used by all. People can now take a pause, pull out their phones and lip-sync to the songs and dialogues available in Tik Tot’s library. And the best part is, you can make a duet with your partner while sharing it on your social media. Cool, no?
However; as per recent findings, Tik Tok’s engagement rate is running low at 29% against Facebook leading at 96 percent while Instagram, Snapchat, and YouTube lagging behind at 95 percent. These statistics suggest that the number of people opening Tik Tok, on a regular basis, is low as compared to that of other apps.
The tiktok app is in full swing. With a little work on its engagement, the app is a masterpiece capable of making it big in the market.