Whether it’s about videos, movies, advertisements, short films, cartoons, trust me, we all love watching 2D and 3D animations on screen. Therefore, in recent years animations used by brands have gained popularity.
Being among, the digital geeks it’s essential for brands to pounce over trendy animations for its brands’ presence and novelty. Hence, most brands must get to know about the contemporary 2D and 3D animations for fruitful results.
Animation has been around for a long time though now it has picked up the pace. Merely, it was always regarded outstanding but now the need for trendy 2D and 3D animations has risen.
Wherefore with the advancing patterns in technology and digital platforms animations have earned their position. As of now, you all may see 2D and 3D animations at every corner you pass by.
Animations Used By Brands
Marvelous! Epic! Fantastic! Well, all these describe the master qualities of 2D and 3D animations used by brands. Despite manufacturing high-quality products, now businesses believe that ads need a novelty punch to retain customer attention.
However, this can be done brilliantly through 2D and 3D animations infused by brands in their ads and posts. At the same time, there are a number of admired brands who have set their boats to sail; by incorporating trendy animations.
Here you go! With the amazing 2D and 3D animations, every brand must know..
Artistic Touch by 2D Animation
2D Animation is the art of creating an illusion of movements in a two-dimensional spectrum. This includes characters, backgrounds and creatures used for video content by many industries. Initially, it was tugged out by a series of 24 uniquely drawn frames; having the quality of 24 different styles of animation sequenced in one second (24fps).
With the exception, in this contemporary age of flexibility, there’s an animation done on “2s” which means drawing every 2 frames (12fps) that enable artists to save time and cost of production.
Moreover, 2D animations used by brands on a large scale as it is frequently being used for creating informative, promotional, marketing videos for digital presence.
Well! According to Scott Clause, Animation Mentor at CG Spectrum, “Animation is used for everything online (advertising, entertainment), even if you don’t realize it initially.”
Therefore, YouTube Statistics justifies that video promotions increase conversion rates by 20%. On the other side, 52% of marketers around the globe name video content with the best ROI tactic.
Furthermore, popular brands such as Airbnb incorporated a 2D animation heart touching video. Consequently, that marked the capability and promising features of video to connect with potential viewers, retaining customers and enhancing the artistically trendy animations based story which static images and text can’t do alone.
Additionally, Starbucks’ most popular brand amongst the coffee houses has also originated promotional and informative 2D animation videos for the viewers. However, this shows it knows the significance of trendy animations.
Inevitably, 2D animations should be utilized by brands in their works of promotion. This way they’ll be able to earn millions of views and reach a wide range within seconds. None the less, it’s the major turning point for digital promotions over the globe.
The magic of 3D Animation
Have you ever been wowed by the on-screen graphics in a video? Well yes! The credit goes to the charismatic incorporation of 3D animations. However, it is the third dimension depth of crafting a vigorous animation based environment that makes everything looks real.
Moreover, 3D animations consist of objects in height, width, depth and showing them in much more realistic ways than 2D animations. As it all depends on the movements of the objects displayed.
In addition, marketers tend to incorporate trendy animations for their brands. Wherefore, 3D animation is an amalgam of realistic settings, textures, depth, objects, characteristics, movements and lightening to vitalize videos in the newest possible ways.
Most of the modern brands have used 3D animations for promotional purposes such as the yummiest food processor Heinz. Through the usage of trendy animations, they’ve shown brands around the globe how to market digitally with 3D animation video.
According to video ads statistics, 40% of users take some kind of action after viewing a video. Therefore, video ads make up 35% of total online spending. On this note animations used by brands will help them in generating sales and revenue.
Furthermore, we have Nike a super cool and popular brand in the field of sportswear. The 3D animation video surely explains the durability and reliability of these comfy shoes chosen by customers throughout the world.
It’s A Wrap!
However, in this modern age of digital popularity the 2D and 3D animations have marked their place in the minds and hearts of the audience. Hence, it’s essential for brands to incorporate 2D and 3D animations in whatever they do.
Through this way they’ll be able to grasp customer attention and gain increment in sales. Therefore, colossal brands have used 2D and 3D animations as their code for marketing.