You nailed it, Geek! Ahhhhmazing! Surely, every logo designer wishes to hear this out after they’re ready with the amazing designs they’ve given their time and energy to. Doubtlessly, working out for hours and sipping up mugs of coffee, a designer’s creative member of their brain; finally rolls out the inspiring yet happening logo. Naturally, you might feel the burden of crafting up a “Dope Design” for the audience. Thereby, somewhere logo makers know the importance of a logo that creates brand personalities for the times to come. Within the several categories of best types of logos, there are five main types of logos in 2020; you need to know all about winning the race.
“Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?” A simple but thought-provoking statement rolled out by Paula Scher, an American Graphic Designer.
Nonetheless, her words describe the vitality of a logo. Therefore, it is the first thing your audience is going to see and if it’s eye-catchy will always rest in their subconscious mind frame. Wherefore, you need to know about core types of logos in 2020 for styling up something original and novel.
Here you go with different types of logos in 2020……….
Types of Logos In 2020
“A logo doesn’t sell (directly) it identifies.” A famous quote by Paul Rand an American Art Director, who believes in the power of logo designing that helps to grab potential audience’s attention.
Moreover, there are several types of logos in 2020 but it is essential to know about the most popular types of logos in 2020 that will surely make a way for you in the crowd.
Monogram Logos or Letter mark Logos
Certainly, among types of logos in 2020, letter mark logos are the most compelling and creative design types. Therefore, these are the abbreviations, consisting of letters commonly brand initials. Usually, for brands with lengthy names, that turn out to craft up into 2 or 3 letters for brand identification.
Well! Through this, you have a no-fuss, no-frill and no flap logo.
The most popular monogram logos count in NASA, FedEx, IBM, HBO, IKEA, CNN and a long list to go.
However, keeping it simple and straight is the first protocol of a letter mark logo. Which is also known as a Monogram Logo? Basically, these shorty simple monogram logos help in building a brand identifiable and remembered. Here you go with some attributes…..
- Usage of 2 or 3 letters
- Typography based logos
- Super stylish and simple
- Easy to remember and recall
- Readable and legible
More than ever before, the world has slipped into the puddle of using abbreviations in daily chit chats such as LOL, ROFL, OMG, ASAP, so as a result logo designers need to thank this era as it’s super easy to remember brand names now.
Mascots (Your Spokesperson)
Contestable, mascots are the most palsy-walsy logos that are visual representations. Basically, mascot logos are the images of a person or character that acts as spokesperson for a brand. Often, colorful and having cartoonish features that ideally possess the qualities of fun and warmth.
Moreover, these illustrated characters help in appealing family-oriented brands, as mascot logos appeal kids most in comparison to different types of logos in 2020. Hence, many popular brands like KFC, Kellogg’s, Pringles, Quakers and many more stand in the line as it incorporates….
- Family-friendly features
- Colorful and energizing images
- Warm and fuzzy feeling
- Blend of shapes and artwork
- Stylish typography
- Doodling and image masking
Abstract Logos (Brand marks)
Arguably, abstract logo marks are the most creative and conceptual logos. Therefore, it has the representation of pictorial images in a symbolic form designed up into geometric shapes and curves.
Instead, of featuring original signs, abstract logos are crafted into images that don’t mimic something in real life. Wherefore, these types of logos in 2020 play an essential role as they are free from cultural barriers and communicate brand values in a broader perspective.
- Geometric shapes
- Mixture of lines and curves
- Simple and unique
- Blend of colors and forms
- Cultivates emotions
- No cultural threshold
Hereby, take the example of the trendiest logos like Airbnb, Pepsi, Adidas, Nike and many others.
Logo-Types (Word Marks)
Uniformly, a wordmark is somehow related to letter marks; with having a font-based logo consisting, the qualities of good typography and blend of provoking color(s). The wordmark logos surely work in for the types of logos in 2020 having the features of…..
- High Visibility and readability
- Usage of clean and elegant font styles
- Traditional and heavier text
- Focuses on the brand’s name
- Creates a strong brand presence
- Sophisticated color contrasting
Pictorial Marks (Logo symbols)
A pictorial mark or commonly known as a logo symbol is a graphic-centric logo. Certainly, it classifies the properties of an icon-based logo. Of course, these logos are bold, simple and beautiful to grab customer attention.
Therefore, a successful logo form invokes the subconscious mind to roll out the brand name when the logo symbol is seen. Since it communicates the brand message easily and builds up the brand image by adding up…..
- Funky and cool fonts
- Dramatic backdrops
- Interesting color scheme
- Pop-up letters
Also, these types of logos in 2020 are found to be cool and elegant because of the minimalistic features it has blended up with.
Choose Your Own Logo Type
Now that you’ve come across some trendiest and creative types of logos in 2020, it’s your turn to craft something original and mind-blowing. However, try not to confuse yourselves between logos comprising of images and lettering.