Digital marketing has now officially become a necessity for any business to survive. Video marketing, on the other hand, has become digital marketing’s most used and effective tool. With the help of video marketing, advertisements for brands have become way more competitive. Video marketing platforms like Youtube, is the emerging medium for businesspeople today. However, not only companies but influencers, celebrities, and even common people find Youtube as the most engaging medium for recognition.
A study done by Cisco predicted that video will account for over 80 percent of all consumer internet traffic by the year 2020.
This study eventually guides us to the impact of Youtube videos on the purchasing power of the customer. A recent study by Brightcove claims that almost 46% of viewers have a purchased product by watching a branded video on Youtube.
You can even experience it yourself. If you are having difficulty in deciding whether the product you need is worth buying or not, you should use more than two mediums for guidance. You might use social media for finding reviews of the product, or you will ask someone in person who you know uses that product. And thirdly, you’ll watch a video on Youtube that has been created to explain how to use the product. You will then realize that the most impactful medium that has shaped your perception regarding the product or brand is a video.
Now that I have pretty much clarified the growing need and importance of Youtube marketing, here’s how you can benefit yourself from the mighty social networking site.
How to Make Money From Youtube Video Marketing?
Making money online has now become the most searched keyword on the internet. Almost everyone wants to make an extra or a whole earning from the internet. This love for online money has emerged mostly because of Youtube. The Youtube influencer, content creators and even celebrities have been earning money from the social networking site. The fame and money they earned with their online career are often regarded as luxuries earned “overnight”. As people believe that earning through youtube and other platforms that pay content creators, doesn’t require much effort. However, the reality is the complete opposite.
Youtube is a platform where talent always emerges. But with the only talent, you can’t compete with those that have an understanding of Youtube algorithms.
After creating a classic content with traffic, the game is the hands of keywords. Digital marketing has now made the term “keyword” superior to anything else.
Youtube keywords ranking changes with time. Being a social networking site, it is always demanding to see content on trending topics. The most successful content creators on Youtube always create videos on heated topics.
Another tip for getting more views on Youtube videos other than topic selection is the proper use of keywords.
Which Keywords are Grasping The Most Youtube Traffic in 2019?
Like I said above, similar to topic selection, keywords tools are used following the trending news on the internet.
According to a recent study by Pew Research Center here are the following keywords that have been used in 2019 youtube videos and generated the most traffic:
Youtube videos that have mentioned the keywords, “Fortnite,” and “Prank” in their title have achieved the highest viewers count in recent years.
Pranks, you all know, are pranks. I have to accept the fact that even I can’t help but click videos that are based on pranks. Sometimes, they become so influencing that even after watching that the title is nothing but a click-bait, I still end up giving my view to that particular channel.
Fortnite, on the other hand, is currently one of the most played video games in the world. Not only fortnight but game series like FIFA, Roblox, and PUBG when used in Youtube video titles generate the most traffic.
This is not all, even video that keywords like ASMR, challenge, superhero, DIY, makeup and even the word “easy” has more votes than another category.
The study by the Pew Research Center looked at a total of 43,770 popular YouTube channels that accumulated at least 250,000 subscribers by the end of 2018 for its study.