What to Add or Not? – Ultimate Tips to Build a Landing Page

Are tips to build a landing page important for building an impression?

Well, the answer is fair “Yes”.

Although, designs captivate the viewer’s eye on the other hand digital strategy plays a vital part. If you have a compelling product presentation on your landing page, without a doubt a one-time buyer can change into a repeat customer.

Moreover, the landing page is the epitome of hunting down viewers yet refraining them from bouncing back. Hence, it creates the urge to browse into the intimating details of the website.

“Landing page design is no magic trick, it takes both digital strategy and visual designs.”

Turn curious surfers into confirmed buyers by implementing these easy and quick tips to build a landing page that escalates organic traffic. However, if you’re looking for an inspiration for crafting up a masterly yet a trendy web page dash down for more.

RoadMap to The Anatomy of a Landing Page:

Unquestionably, we all know that promotional links and searches on Google about products/services are directed on the landing page of the brand. Therefore, it’s a need to structure it up in an eye-grabbing approach, for that developer must follow some effective tips to build a landing page.

Not only, targeted landing page but marketing materials, SEO and general advertising add up in meshing up traffic on a web page. Thence, design and content on the landing page amalgamate to produce profitable results.

Though you’ll be unsteady in walking down into the creation of a landing page but no worries, we’ll help you to find out effectively top tips to build a landing page.

Why Landing Page Design Matters?:

Undoubtedly, a landing page is the hub of immediate persuasion and sales. In fact, a business website is an embodiment of selling products and services with relevant information and product demonstrations that are presented through the landing page.

Commonly, landing pages are known as product pages, as they are great in generating leads. Moreover, landing pages are regarded as marketing tools; that’s why their conversions are measured along with the number of surfers who visited and purchased.

Top Tips to Build a Landing Page:

• Header
• Content
• Footer

Here you go with the top three tips to build a landing page, that helps in floating traffic.

Tip 1 – Responsive Header:

The first section on a landing page is the header, a rectangular box usually occupying most of the space. It consists of the following components:

• Brand Identity:

The branding of the business website usually takes up the top section. It includes the brand’s logo, tagline, company name and product logo (if applicable).

• Banner Image:

Mostly well known as “Hero Image”, is the main banner image that describes the product through illustration or photographed scene of explaining how the product is used.

• Headline:

A synoptic content relating to the banner image usually used as a captivating pitch.

• Sub-Heading:

Fairly, describe the value proposition of the product, giving an explicit summary of the product/service benefits.

• Call-To-Action:

The CTA buttons are embedded on the website’s landing page for guiding users to convert into potential buyers. It’s recommended to put the CTA button at the top of the screen, for subscribing and downloads. That’s why CTA’s are among the top tips to build a landing page.

ReadMore: Powerful Features for a Website Design

Tip 2 – Informative Content:

Inevitably, content plays a vital role in the construction of a landing page, hence, the content section is the main body of the website. It’s mandatory to add engaging and educational information about the brand to attract viewers’ traffic on the page.

Here you go with ideas of how professional web design services add these tips to build a landing page.

• Benefits and Comparison:

Highlighting the benefits of the product by resolving customers’ pain points. Sometimes comparing with other rival businesses to give a clear picture of the features and benefits attached to the product.

• Peer Proof and Testimonials:

Validation by peers is essential for the website ratings and converting the leads into repeat purchasers. Through social references, a positive trusting element is created.

• Supporting Graphical Representations:

Visually attract ting secondary product imagery and other graphical representations are displayed on the web page. The icons and abstracts create a great captivating effect on the viewers.

• Product Specifications and Guidelines:

Listing of product specs and features are the most influential elements in content curation. It’s best for settling doubts, expanding links and explain how the product works.

Tip 3 – Footer (End of the Tarmac):

Footer is the final destination of the landing page hence it’s located under the main text, body and header. Mostly it consists of text related to links, tags, copyright data and company information. Usually, it includes the following.

• Links:

The footer is used to add links that help in navigating and reaching to a particular page. Some of the links include:

• Social Media Links
• Other Page Links
• Link to Map
• Press Link

• Contact Information:

The contact part is listed for assisting the clients if they have any sort of queries related to the project. Thus, it includes email, fax number, phone number and social media channels.

• Legal Considerations:

Generally, this tag is highlighted with a dark bar at the very bottom of the landing page that contains the product and site copyrights.

Take-Off with Top Tips to Build A Landing Page

Though, there are various reasons related to the high bounce rate of a landing page like high pricing, poor designs, unclear typography, pixelated image gallery, etc. Thence, it’s important to add these three tips to build a landing page with engaging content, a functional footer and a fascinating header. Take into account all of the above tips for an effective bounce-less site.

ReadMore: 5 Game-Changing E-commerce website Design Tips during the COVID-19 Outbreak